Annatto, a natural food coloring derived from the seeds of the achiote tree, plays a significant role in the visual appeal of various food products. Among its many uses, one of the most popular is in coloring ice cream, lending it a warm, creamy hue that enhances both aesthetic appeal and perceived flavor. This natural colorant has been used for centuries in different cultures and continues to be a preferred choice in the modern food industry due to its safety, versatility, and consumer appeal. Ice cream, a beloved dessert enjoyed across the globe, often relies on color to entice consumers and evoke specific flavors. The color of ice cream can suggest freshness, richness, and even flavor intensity. While synthetic dyes have long been used to achieve vivid colors, there is a growing trend toward natural alternatives, driven by health-conscious consumers and clean-label preferences. This is where annatto food coloring comes into play. With its golden-yellow to orange-red spectru...